A brand refresh through a logo evolution, website and motion identity, with a clean design and a nostalgic leaning inspired by sci-fi and design icons such as Dieter Rams.

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With a nod to Braun design to get the nostalgia just right, the use of low wide fonts, clickable buttons and turnable dials with an ASMR attention to sound design build an experience that created a sense of anticipation and excitement through a launch scenario.

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